Whether you’ve been around the sports betting game for a while, or are new and have been following the advice found on this site, chances are you’ve been to sites like Covers.com while doing research on upcoming games. Chances are you’ve also noticed the little “consensus” tidbit next to each game, telling you which team the public thinks will win. You may see that a team has a 70% general sediment and feel like that might be a fairly good bet that you can make. While nothing is ever certain worldwide of sports betting, this feeling is usually incorrect. One of the most critical concepts to take into account when betting on sports is this: should the public won more than they lost, sports books would cease to exist. That is simplifying things just a little, remember, but in most cases that’s a true statement. Casinos and sport books will be in business to make money–lots of cash. Whenever they are losing money in a particular area, they will either change the rules or stop offering it entirely. Since the world of casino online [check over here] sport books is alive and thriving, it really is then safe to assume that they’re making money and that, in the long run, the public loses their cash. I have been telling people to subscribe to the theory of reverse popular opinion for years now. As will be the case with a whole lot of the advice I’ve offered here at SportBooksReview, I’m not suggesting that folks blindly bet against the team with higher public support every night–just keep it in your mind when doing your investigation. You will find some situations where observing the public consensus and comparing it to line movement can be very eye-opening, and these are the situations where you can pounce. As we discussed in our Line Movement article, there are various of aspects that may cause sport books to move the line. One particular factor is one team getting decidedly more income wagered on it than the other, creating a scenario where the books would lose a large total amount if one team wins. Books would prefer to have a great, even total amount bet on both sides of a game, to ensure that regardless which team wins, they will come out on top as a result of the juice (newbies: betting $110 to win $100, the $10 will be the juice). This really is why it is a good idea to take a quick peek at the consensus percentages together with the line movement for the games you want to bet on–there can sometimes be some very useful hidden information to give you one benefit. When doing your investigation, if you happen to view a game where the general public is very heavily betting on one team, say 70% or higher, yet the line did not move from it’s original number, then you have to ask yourself why which is. In the event the public is betting most of their money on a team, though the books do not move the number to attract betters for the other team, then it’s telling you something. Either the books are confident that the general public will lose, or the big-money sharp betters have already made their bets on another team. In any event, this is a major red flag. Again, don’t blindly bet your money on this strategy, but there will be situations where these numbers are too strong to ignore. Typically, I like fading the public–especially when there’s a strong public consensus betting on the underdog in a game. When you surely already know, the common theme of my articles is research–we’re talking about your hard earned money here, so it’s extremely crucial that you make every effort to locate one advantage before you make your bet. As will be the case with a lot of my advice, this is not meant to be a one size fits all strategy, but part of a bigger overall strategy of doing your homework and ultimately finding solid money-making opportunities. If you follow the advice I have offered in this particular article and combine it with several of my other strategies, you will win money–the only question is: simply how much?